How Internet And VOIP Changed The Communications Industry

cloud-telephony-500x500Modern technology has made a huge difference in many industries. Communications, for instance, have been through a real revolution with the discovery of VOIP. Voice Over IP is a protocol that enables voice data transfer over the internet, thus making it possible to have phone calls via a computer connected to the Internet.

The biggest advantage of this technology is its price. Once you have the equipment, you can talk with people from all over the world without having to pay anything. Long distance calls were once crazy expensive, so people had to resume their conversations to the basic transfer of information. With VOIP, we can talk for hours with our overseas friends and business partners, without having to pay a huge price. It is such a huge competitive edge that many businesses have chosen to make the switch from their traditional phones to the VOIP technology. They only pay for their broadband Internet connection, without any surcharge for the phone calls their employees make.

There are lots of applications that allow computer telephony, many of them being free of charge and readily available. They are easy to install and to use. Additionally, they don’t require any maintenance, so they are very convenient for all businesses and individuals who seek to cut their monthly costs. Telephony is something we don’t need to pay for anymore. Thanks to the latest discoveries in this industry, we can use our computers, tablets and smartphones to communicate via Skye, Viber, Whatsapp and other similar apps that enable people keep in touch via voice calls, text messages or images. All these made it possible to keep in touch with our beloved ones even if they are very far away, in other countries or even on other continents. Everything is free once you’ve got a good and reliable internet connection to support your voice calls. Broadband is the technology that opened a new world, a world in which there are no more geographical barriers between us, the world in which we can share our thoughts and ideas with thousands of people via web conferences and online streaming television channels. There are internet telephony applications such as NetMeeting and CoolTalk that come by default with the most popular web browsers. All you need to do in order to use them is to connect your computer to the World Wide Web and start talking.

Internet Marketing, Online Marketing and Digital Marketing Strategies

Internet marketing, digital marketing, and online marketing are common terms in the marketing arena. At times, the terms may be used interchangeably to refer to the type of marketing that uses digital technologies such as computers, mobile phones, cables and satellites to reach out to the existing and potential customers.

Internet marketing entails the use of a company’s website alongside online promotional techniques such as interactive advertising, search engine marketing, email marketing and affiliate marketing to establish a brand. Out of these three, search engine marketing is the most popular since ranking high on Google is still considered an important aspect of marketing.
For internet marketing to be successful, it is necessary that it gets integrated with modern techniques as well as traditional media.  It also entails the use of digital media, customer data and customer relationship systems (CRM systems).

Digital Marketing is similar to Emarketing but involves more aspects such as SEO and inbound marketing. It uses access platforms and hardware such as the PCs and the mobile phones. The hardware is used to deliver content and interaction. The tools that may be used include websites, blogs, portals, search engines, email, instant messaging and texting.

Digital marketing does not occur in isolation. It relies on other channels of communication such as direct emails, phones, and the internet.

Digital/online marketing is all about reaching out to the consumers wherever they may be located to help establish a brand.  No business can survive and grow without an online marketing strategy. It entails the use of a variety of tools so as to get the company’s name to the public.

Currently, a larger number of customers browse the internet thus; it is possible to get the company’s name to the public using online tools and encouraging them to look for more information on the brand. This should be done by making use of the following tactics:

•    Developing a website – having a website is important since it allows one to reach out to the targeted audience faster since the modern consumer looks for product information from websites. Also, the website gives the firm some online presence that enables it to promote its products and service.

•    Email marketing- businesses use the tool to reach to current customers. They send informational emails, coupons and newsletters to convince the customers to increase their purchases.

•    Online ads- this is where a business uses the search engine such as Binge, Google, and Yahoo to market their products and brands.

•    Social networks- They provide an opportunity to market the website and develop a professional reputation for your brand.

Business And Modern Telecommunications

telcom-industriesModern communications have changed the way we communicate with our colleagues and business partners. While decades ago we had to travel for our business meetings, today we can hold them from the comfort of our office, thanks to modern computer telephony applications such as Skype and Google Voice. You can organize conferences and live webinars without the need to travel, thus enabling connections with partners from all over the world.

One of the biggest advantages of such modern communication systems is that phone calls are free of charge. All you need is a good internet connection, a computer, and a headset. You don’t have to pay a cost per minute of conversation, as the data transfer included in your broadband internet plan. You can use your VOIP phone the same way you use your email client to compose and send email messages to other people.

Thanks to the very high-speed internet, computer phone calls are extremely clear, the quality of the signal is perfect, and there’s no data loss during the transmission. Sometimes, this type of system is superior to traditional phone lines. Besides, taking into consideration that it comes at not additional costs for you, no matter how much you need to use it. It’s easy to understand why so many business owners and managers have decided to ditch the old phone systems and switch to this new technology that offers them so many advantages. If you also think that you can schedule, record and analyze phone conversations, you can see how helpful, such software can be when it comes to maintaining the contact with your business partners and potential customers.


The other good thing about computer telephony is that it requires almost no maintenance. Once you’ve got someone to look after your computer network, that’s everything you need. With classic telephony systems, you had to hire technicians to perform the basic maintenance routines and help you whenever you had troubles with your phones. This expense has been eliminate, as the new technology uses the same network that connects you to the internet, so you don’t need to subscribe to two different maintenance services providers. You can have everything in one single subscription. Additionally, the quality of the voice calls is far superior to traditional phones. It is possible that classic telephony disappears within the next ten or 20 years, as nobody wants to pay for something they can get for free.

Internet Service Providers ISP’s- Overview

Internet-Service-Provider-1 ISPs- Internet Services Providers was discovered in the early 1990s that are firms that provide subscribers with Internet Access and related services. These firms link clients to clients of other service providers by using networks. Usually, Internet Access Providers (ISP) are businesses that provide telecommunication services that encompass telephone connection and communication access.

They also include thousands of local service providers in that internet subscribers can also get access through online service providers (OSP) such as CompuServe and America Online. A greater percentage of telecommunication firms now operate as internet access providers as well. Individually owned. A Greater Percentage of Internet Service providers interconnect with each other via MAE, which is the Internet Service Provider switching centers run by WorldCom MCI. The preparations they initiate to exchange traffic is calleda peering agreements.

Various Types of Internet Service Provider

There are few different kinds of Internet Service Providers available; these include mailbox, hosting, virtual, access, free and virtual.

Mailbox Internet Service Providers provide email servers to store, send and receive mails and hosting services. Several mailbox ISPs are accessed providers.

Freenet also known as free ISPs offer free services and usually display advertisements while subscribers are connected.

Transit Internet service Providers that provide great amounts of bandwidth expected to connect access ISPs together and hosting ISPs

Virtual ISPs also known as VISP buy services from other ISPS to allow subscribers internet access.


Access Internet Service Providers use a variety of technologies that may include dial-up or broadband to facilitate users’ connection to their network. Broadband connections include Digital Subscriber Line (DSL), satellite and Fiber Optic Service (FiOS).
Hosting Internet Service providers provide File Transfer Protocol (FTP), virtual machines, physical services, cloud services and email.

Services Provided By ISPs
Internet Service Providers provide a variety of services to their subscribers. Some of these services include domain name hosting, domain name registration, dial-up access, co-location, Internet access and leased line access. As known by many, the Internet is a global system of interconnected computer networks which is linked by a vast assortment of wireless technologies, electronic and optical networking used by billions of people around the world.

How to Select Between Internet Service Providers
There are various factors to consider while evaluating Internet Service Providers. These includes Location, pricing, bandwidth, upload and downloads speeds. Best suit the needs of your households, what providers are available in your region and difference in pricing between packages should be carefully compared to other competitor’s Offerings.